Smart organisations and campaigns know the importance of making sure their message is heard properly by their audience. Narratives which are misunderstood can undermine our objectives and weaken our strategies. This underlines the importance of effective message testing.
Since its foundation, Bassline Strategy has been working on a model of message testing to help brilliant communicators and campaigners gain an extra edge. We measure the attitudes and behaviours of target audiences in any single or combined set of territories, globally.
We probe and test your campaign strategies across a variety of media and materials, from the wording of speeches and style of your posters to videos and social media content. Crucially, we can help you clarify whether the fundamentals of your campaign narrative are resonating with your target audience.
We build bespoke, interactive, online communities, to reflect population sub-groups, which are moderated by trained qualitative researchers. We also run surveys and we collaborate with highly skilled statisticians and pollsters to connect our in-depth analysis with broader population trends. We work with native speaking translators to test messages across a variety of languages where necessary.
Our previous work has been well received by major international NGOs, think tanks and EU institutions. It is purposeful and impactful, and works in multiple settings.
We would love to hear from you. If you would like to learn more about message and narrative testing, and the work we have done, please feel free to drop us a line here or in the comment box below.
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